During busy tax season, the primary focus for most firms is simply getting through all the work. Forward-looking firms keep an eye on the bigger picture and the opportunities that exist during this time. Join a conversation where we delve into the crucial strategies and insights for firms and their clients as the year draws to a close. Industry experts Paul Miller, owner and founder of Business by Design, and Shaun Hunley, Tax & Accounting Executive Editor at Thomson Reuters, will guide you through the complexities of year-end tax planning.
Paul and Shaun will outline innovative future services and strategies for firms looking to evolve, as well as how to modify legacy services by integrating cutting-edge artificial intelligence (AI), enhancing data-gathering techniques, and providing on-demand consumable content. We will also discuss how to conduct a thorough inventory of your clients and service offerings, identify clients who may need a shift in services, and effectively communicate your future to both staff and clients.
Learning Objectives:
Thomson Reuters
Executive Editor
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Shaun Hunley is an author and executive editor of PPC products for the Tax Professionals business of Thomson Reuters. His articles can be found in PPC’s Practitioners Tax Action Bulletins, which is available on Checkpoint. Before joining Thomson Reuters, Mr. Hunley spent over 10 years with national accounting firms.
Early in his career, Mr. Hunley led research and development tax incentive studies for Fortune 500 companies. He then specialized in tax due diligence, corporate restructurings, and international tax compliance and planning. Mr. Hunley also has extensive experience advising small businesses and closely held companies on various tax matters. Mr. Hunley received a J.D. from Texas Tech University School of Law and an LL.M. in Taxation from New York University School of Law.
Business By Design
President & Founder
[email protected]
For almost 20 years, Paul Miller has been building his firm with a focus on meeting client needs beyond compliance work, and with a business consultancy mindset.
When he became self-employed in 1993, Paul found resources for tax planning, business structure/entity optimization, and overall business coaching difficult to find. After founding Business by Design in Edina, MN, his goal was to help other entrepreneurs and small businesses be more tax-efficient and make smarter business decisions, in addition to providing traditional accounting firm services.
Today, Paul has developed a firm that provides high-margin business coaching, tax planning, and asset protection services for small businesses, employing many of the same tax planning strategies that larger firms offer. This creates a trusted advisor relationship with his clients, builds multiple income streams for his firm, and establishes the firm’s unique value proposition. Whether it’s tax savings, business transition guidance, or equity-building strategies, clients see the value Business by Design delivers — thereby virtually eliminating the client-fee pressure situations many accounting firms find themselves in today.
The firm employs a unique “team” approach that pairs Paul’s own entrepreneurial expertise with a highly trained and diverse staff that includes accountants, CPAs, enrolled agents, paralegal, and administrative staff to provide high-level, results-oriented services to their clients. Paul’s focus on the progressive use of technology to drive firm efficiency and better serve clients, coupled with his consultative approach to helping business clients, has positioned Business by Design as a firm of the future.
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